If you’re new to digital advertising, or if you’ve just created your first website, you may be wondering exactly what Search Engine Optimization (SEO) is. How does it work, and why is it important? At Pilot Mountain Marketing, we know how essential it is for your website to appear on the first few pages of search engine results. The closer your website is to the top of search results, the more traffic your site will receive. Traffic will likely lead to business.

Here’s our brief explanation of what SEO is and why it’s important. SEO is the process of growing your website’s traffic by increasing your site’s visibility to users of a web search engine. Typically, SEO refers to unpaid results, which means that they are natural or organic, as opposed to paid advertisements that have been placed on search results. 

SEO can be explained as a sort of hierarchy of needs: fundamental needs must be met first, and then you can achieve other needs after the fundamentals have been prioritized. What does this have to do with SEO? According to Moz Pro‘s founder, SEO needs can be explained this way:

 

Guide to SEO Basics

In other words, the steps at the bottom of the pyramid are essential first. Once the fundamentals are prioritized, then you can make your website even more competitive.

First of all, ensuring crawl accessibility so that engines can read your website is just the first step. Crawl accessibility means the search engine’s ability to access and crawl content on a page. If a site has no crawlability issues, then searchers can access all of its content easily by following links.

Next, you’ll want to provide compelling content that answers the searcher’s question(s). Third, optimize your keywords so that you’re effectively attracting both individual searchers and search engines. Next, make sure that your user experience is excellent. This means making your website as easy and accessible to use as possible.

Next up: your content should be share-worthy, which typically means your content earns links, citations, and amplification through sharing. Sixth, your title, URL, and website description should be specific and interesting enough to get ranked higher based on CTR (click-through rates). And finally, adding snippets and schema markups will further help you stand out in SERPs (or search engine results pages).

Though this is a concise explanation of SEO, at Pilot Mountain Marketing, we are experts in increasing your page’s SEO. Contact us today to see how you can get started. You won’t regret it!