What is Google Ads, and how does it work? At Pilot Mountain Marketing, we want to help with your digital advertising. We are a team of trained professionals who can help you build your WordPress website, along with other webmaster services. We’re skilled in increasing your Search Engine Optimization, and we can also help you advertise your business digitally. This includes Google Ads, display advertising, and social media advertising as well. For your business in Greensboro, High Point, or Winston-Salem, North Carolina, we want to help you succeed!

So what exactly is Google Ads? Formerly known as Google AdWords and Google AdWords Express, Google Ads is an online advertising solution. Businesses use Google Ads to promote their products and services on sites across the web such as Google searches and YouTube. Google Ads allows advertisers to choose goals for their ads. This could include goals such as driving phone calls or website visits. When advertisers create a Google Ads account, they can customize their budgets and targeting, and they can also start or stop their ads any time.

How does Google Ads work? Google Ads works by displaying your ad when people search online for the products and/or services your business offers. Google Ads uses smart technology to get your ads in front of potential customers at the right time.

When you create an account with Google Ads, you’ll start by selecting your goal. Then, you’ll choose the geographic area where your ad should be shown. This can be a small radius around your business, or a broader radius that includes cities, states, or even entire countries. Finally, you’ll create your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your specified area search for a product or a service that you offer. You only pay when users engage with your ad. This means you’ll only pay if users click your ad or call your business.

How much you pay for your Google Ads depends on your budget settings. One great benefit about Google Ads is that it can work with almost any budget. There is no minimum requirement to spend, and you can stop your ads anytime. The cost of a click or a call varies based on a few factors.

Setting up an account with Google Ads is just one way to increase your website’s traffic. This will help bring you more business, therefore making your company more successful. At Pilot Mountain Marketing, we are trained in increasing your website’s traffic, and we want to help you design and maintain the perfect website for your business. Give us a call today!