What’s the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If you’re in the world of digital advertising, it is essential to understand how SEO and SEM work together. At Pilot Mountain Marketing, we are dedicated to help you build your business’s website so that it perfectly showcases your unique products and services. Along with developing your WordPress website, we’re determined to increase your SEO so that your site gets the traffic it deserves.

We’ve discussed SEO in several of our other blog posts, but as a refresher: SEO is a marketing practice that uses keyword research to help businesses establish a credible reputation online. Focusing on important search engine ranking factors will help bring your site to the first page of search results (like on Google, Yahoo, etc.), which will increase your visibility online. Here is some interesting data about SEO below:

  • 93% of online experiences start with a search engine (TechJury)
  • 4 out of 5 consumers use search engines for local information (Google)
  • 46% of all Google searches are local (Google)
  • Organic search equates to 94% of all web traffic (Hubspot)
  • 60% of users click on one of the top three search results (Search Engine Watch)
  • 50% of searches are 4 words or longer (Wordstream)
  • Google’s algorithm changes more than 500 times per year (Wikipedia)
  • 51% of smartphone users have discovered a new company through search (Google)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (Hubspot)
  • The first organic desktop listing gets 19.3% of clicks (SEOClarity)
  • The first organic mobile listing gets 27.7% of clicks (SEOClarity)
  • 75% of internet users never scroll past the first page of search results (Forbes)
  • 50% of internet users are more likely to click a result if the brand appears multiple times in the search engine results (Search Engine People)

The data above suggests that it is wildly important to work on improving your SEO! Search Engine Marketing (SEM) is one of the most effective ways to grow your business. It has never been more critical for businesses to advertise online. Many businesses find a balance between organic and paid activities to advertise their products and services digitally. Here is some interesting data about SEM:

  • Google processes over 40,000 search queries every second (Internet Live Stats)
  • The volume of Google searches grows by roughly 10% every year (Internet Live Stats)
  • Every year, between 16-20% of Google searches are new – have never been searched before (Internet Live Stats)
  • The average Google search sessions last under one minute (Moz)
  • 65% of clicks on paid Google search results come from mobile devices (Statista)
  • Microsoft sites (aka Bing) account for 24.7% of all search engine traffic (Statista)
  • 40% of small businesses plan to use paid online advertising (Statista)

Increasing your website’s SEO is an important step toward improving your online visibility, thereby leading to more profit. Let us know when you’re ready to get started! Contact Pilot Mountain Marketing today.