At Pilot Mountain Marketing, we work with the content management system WordPress to help design your perfect website for your business in Greensboro, High Point, or Winston-Salem, NC. We offer elegant web design, full website analytics, and digital advertisement placement to get your website on the right track. Our goal is to help you learn the ins and outs of search engine optimization and use WordPress to your advantage, bringing you new levels of success in your business. If your business is located in Greensboro, High Point, Winston-Salem, NC or surrounding areas, contact us today to work with us!

When it comes to Search Engine Optimization (SEO), there are so many good resources out there that provide tips on how to improve your website’s SEO. SEO rank may include web directories, which are online lists of websites. These were invented back in the nascent days of the Internet, and they include entries on people and businesses and their contact information. But now with so many websites on the Internet, web directories aren’t used as often because people don’t want to sort through categories to find what they’re looking for. The question now: are web directories still relevant in 2020?

Web directories likely have a small impact on SEO rankings, just like any other site that links to you. But actually, Google penalizes people that use web directories. There are several disadvantages to web directories, including they include spam. When it comes to Google rankings, spam on web directories are inconvenient for Google since they waste resources.

Web directories are also no longer managed. Even though web directories still exist, no one runs them to approve sites or reply to users. In addition, web directories are no longer efficient. Even if you get some business directory listings, they’ll probably have little to impact on your SEO ranking.

So now the question becomes: are there any good web directories in 2020? Google My Business is considered a web business directory, but it’s more of a search engine than a web directory. Local listings are really the only web directories that are still used now, since many people do browse and look for reviews for local spots. However, most users still stick with the top businesses.

For local SEO, it helps if your NAP (name, address, phone) details are listed on multiple websites. The key is to make sure your NAP details are consistent across platforms.

We know that improving SEO rank can be tricky; it can be time-consuming and expensive at times! But at Pilot Mountain Marketing, our team of experts is ready to work to increase your rank and get your website more traffic, potentially bringing you more business and more profit. Contact us today to get started!