You’ve set up a website for your business on WordPress. You’ve picked a theme, you’ve added content, but you’re still not getting the traffic you want to help you increase your customer base. Have you thought about monetizing your website with advertisements? This may feel like a big step, but in the world of digital advertising, it might be necessary. The next question is, how do you manage advertisements on your WordPress website? Well, WordPress has an answer for you: ad management plugins.

WordPress doesn’t come with an easy mechanism to manage your ads without adding a plugin. Most free WordPress themes don’t even have spots built in to display advertisements, which is why you need an ad management plugin. This makes it easier to optimize ad placement and make the most out of your ads on your website.

To optimize your advertising revenue, take advantage of ad management plugins and solutions for WordPress. Here are a few of the best:

  1. AdSanity is a beginner friendly WordPress ad management plugin. It allows you to easily insert ads anywhere on your website using widgets and ad inserter button in the visual editor. It supports both hosted ads (banner ads managed and sold directly by you) as well as external ad networks like Google Adsense. It also comes with powerful features like ad scheduling, ad groups, insert single ad or ad group, monitor views/stats, and more. You can create as many ads as you want and easily add them with custom widgets, shortcodes, or using the button on the post editor. You can also insert ad blocks in specific posts in WordPress. This allows you optimize ad performance without editing your WordPress theme files.
  2. AdRotate is another powerful WordPress ad management plugin suitable for beginners as well as advanced users. It supports both hosted ads with rotating banner ads and network ads. It allows you to easily create ads and ad groups and insert them into your WordPress posts using shortcodes. You can also insert ads into sidebars using custom widgets. It offers basic stats to monitor ad impressions, which is particularly helpful if you are directly selling advertisements on your website. It is available as a free plugin, which works fine for most small blogs and websites. You will need their pro version if you want to use advanced features like scheduling, geo targeting, Adblock disguise, mobile adverts, media/asset management, and more.
  3. OIO Publisher is an ad manager tool available as a plugin for WordPress powered websites. It is particularly great for growing websites that want to directly sell ad spots to advertisers. OIO Publisher will eliminate the middleman by directly selling ads through your website. It handles reporting, payments, and tracking. You can create ad zones of different sizes and types on your website. You can choose how many ads to display in each zone, select a price, rotation factor, targeting, and more. As a plugin, OIO Publisher is pretty straight-forward to use. It comes with a custom widget to display ads in widget ready areas of your website. However, for some placements you may need to edit WordPress theme files to place the ad zone code.

Pilot Mountain Marketing wants to help you design the perfect website for your business. Our experienced web developers can design your unique website, but we’re also more than happy to get you started with advertising for your company. If you need help creating your WordPress site for your business in Greensboro, High Point, or Winston-Salem, NC, contact Pilot Mountain Marketing today! We want to help your website succeed.